Written By David Gomez, Local Journalism Initiative Reporter
STRATHROY-CARADOC - As the US tariffs loom over cross-border trade, creating an atmosphere of uncertainty for Canadian businesses, Strathroy-Caradoc has been proactive in mitigating potential economic fallout. Heather Lalonde, the Strathroy-Caradoc Development Commissioner, shared insights on how these tariffs are reshaping local economic strategies.
“US tariffs will affect the entire economy,” said Lalonde. She highlighted the challenges faced by manufacturers who may see increased costs as parts cross borders multiple times during production.
In response to these challenges, Strathroy-Caradoc, in partnership with the Strathroy District Chamber of Commerce, Mount Brydges Business Association, and the Strathroy BIA, launched the “Local First” campaign. This initiative is designed to foster a community preference for local and Canadian products and services. Lalonde outlined the multifaceted approach of the campaign: “The first component urges businesses and residents to consider local options first, understanding that it’s not always possible. The call to action is to “consider” local first.”
The launch event took place on March 13, where community leaders and residents gathered at the town hall in Strathroy to officially unveil the initiative. This event marked a significant step towards strengthening the local economy through enhanced community support and awareness.
The second component, the website www.localfirstmovement.ca, offers a platform for businesses to engage with the initiative, including obtaining a “Local First” decal for display. The site also serves as a hub for local testimonials and business resources.
The third component involves programming aimed at supporting businesses through these challenging times. “The first event, ‘Tariff Talks with MPP Steve Pinsonneault,’ was held on March 19, 2025,” Lalonde explained. This event provided a space for businesses to network, dine together, and discuss provincial support plans.
Lalonde noted a national shift towards supporting local businesses, a sentiment echoed in media across Canada. “Many communities are launching similar programs,” she stated, underscoring the role of the municipality in promoting local buying to bolster the local economy during this period.
Discussing long-term economic strategies, Lalonde emphasized the importance of maintaining a diverse economic base in Strathroy-Caradoc. The town’s economic pillars include agriculture, auto manufacturing, pharma, agri-processing, and various niche producers, along with a robust small business sector. “This diversity is a safeguard against the devastating economic downturns that can occur in single-industry towns,” she remarked.
The Development Commissioner remains optimistic about Strathroy-Caradoc’s ability to adapt to the unpredictable trade environment, aiming to continue targeting different sectors to ensure a balanced business base. This strategic approach positions Strathroy-Caradoc not just to weather the storm of international trade disputes but to thrive amidst them, reinforcing its economic resilience and community solidarity.
Despite the ongoing trade war, Strathroy-Caradoc’s “Local First” campaign stands out as an example of proactive community effort, aimed at sustaining local growth and stability. By supporting local businesses, the township not only strengthens its economic base but also fosters a deeper sense of community and mutual support, crucial in these turbulent times.
